Why Should You Start a Business Blog?

Starting a blog for your business can be especially beneficial. It can drive traffic to your company’s website, create free PR for your business, and improve search engine optimization (SEO). But you can also reap many personal benefits from starting a blog. Here are 5 reasons a blog is beneficial to your business AND you:

Blogging Improves Writing Skills & Marketing Focus

Starting a blog means regularly creating quality content centered around aspects of your business. Writing a blog every week will not force you to become a better writer, rather, you will become a better writer with every post.Developing blog content polishes your basic skills while helping you practice getting and keeping the attention of an audience. You learn what engages readers, what bores them, how to create catchy titles, and how to pull people in with your content. Improving your writing skills not only benefits the blog, being a skilled writer can benefit you every day whether it be for advertising, published materials, or just personal writing. Blogging also compels you to focus on your content marketing strategy since you must create and stick to it continuously to deliver purposeful content.

Not quite sure what content marketing is? Check out our blog post about content development & marketing.

To deliver this kind of content, you must delve deeper into your area of expertise or business. Blogging about your business requires you to immerse yourself further into subjects you already know much about. Continuously creating relevant content for your blog will sharpen your business focus as you define who you are blogging for and why. When you begin blogging, you will have to stay current with news, trends, and your competitors and this constant research will keep you ahead of the curve.

Blogging Helps You Build Your Online Brand

Being up-to-date and regularly delivering high quality content on your blog will establish you as an expert in the minds of your customers, as well as actually making you more of an expert in your field. Blogging works as a method for attracting an audience because it provides something of value to potential customers before asking them for anything in return. A blog gives you a way to create your company’s voice and a wide sphere of influence to get your company’s message out there. A blog is a place to let your brand’s personality shine and show people what you’re all about.

 

A Business Blog Drives Business to You

To distinct yourself as an expert in your field and delivering content of value to your readers will put you at the forefront of their minds. Then, when they are in need of the type of products or services you offer, they will instantly think of you. According to a HubSpot Survey, 90% of companies that blogged daily, acquired a customer from their blog. Beyond establishing you and your company in potential customers’ minds, a blog also gives you a place to talk about new products or services you’re offering, comment on timely news topics or market trends, and share company initiatives beyond your website.

 

A Blog Helps You Create a Network & Build Rapport with Your Audience

What differentiates a blog from a website is a blog can be interactive. Choosing to allow your audience to join into your discussion creates conversation between you and not only your customers, but your prospects and industry peers. Blogging can help you build a network of people interested in what you have to offer that can also offer you insight into your business or field. By engaging in a two-way conversation with your audience, you can interact directly with potential customers, create new and different business opportunities, and engage in discussions with your peers. Also, reader’s comments, suggestions, and even complaints can open your eyes to a different way of thinking and give you a fresh look at different aspects of your business.

 

A Blog is a Cost Effective Marketing Investment

Every blog post you publish is a long-term asset that helps build brand awareness and promote your expertise, products, and services. Each blog post also optimizes your website in search engines for the topic you choose to write about. Further, since business bloggers are often interviewed by journalists as industry experts, blogging also opens up the possibility for free PR. This can also increase brand awareness and assist you in building and furthering your career.

 

Blogging opens up many positive opportunities, not only for your business, but also for you as a business owner. Although blogging may not be for everyone, if you are willing to put the time and effort into creating and maintaining a blog, you and your business definitely have a lot to gain.

 

If you are still questioning whether or not to start a blog, read our blog post with 

5 Questions to Ask Yourself Before You Start a Blog.

 

 

 

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