Nurturing a Lead is Required to Make a Sale

Times have changed.  Getting a lead is not easy and it is definitely pricier than in years past.  Nurturing the lead into an appointment is not easy either, but in the end it’s what will be required to keep your doors open. What is a Qualified Lead? A qualified lead is a prospect in your … Continued

23 Myths About Marketing to Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact. It’s easy to make assumptions about this demographic, that frankly … Continued

23 Myths About Marketing to Baby Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact. It’s easy to make assumptions about this demographic, that frankly … Continued

Is the Person Answering Your Phone Costing You Money?

You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the business and can solve a problem? How many times … Continued

Content Marketing For Audiology

A blog can be defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. In the early days of blogging, people wrote blogs along the lines of a diary, a way to express their thoughts and feelings. The Role of the Blog … Continued

How Quality Content Affects Your SEO

In the world of SEO content is king, but not just any content.  According to Amit Singhal, a prominent Google software engineer, “Our site algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.” In other words, publish junk and watch your website become buried on Page 15 of … Continued

9 Ways Digital Marketing Improves Healthcare Campaigns

While digital marketing has become a mainstay in many different industries, healthcare has been hesitant to adopt digital strategies. But now that more and more medical professionals are seeing the advantages of digital healthcare marketing, many see that it’s high time to embrace a more digital direction. To show healthcare marketers the value of diving … Continued

How Perfectionism is Killing Your Productivity

There’s one specific toxic trait that will surely strip you of your joy and vitality, kill collaboration, and send your best people packing. Perfectionism. Perfectionism silently stifles productivity by showing up in self-defeating thought patterns that are pretty easy to recognize in yourself, if you’re willing to self-diagnose. So let me ask you, have you … Continued

Is Social Media Valuable?

Still not sure about the power of social media?  Below is a series of posts that came from my personal Facebook newsfeed.  The names and identifying information have been obscured for privacy reasons. So what does this tell you?  People use social media to get information.  The person who posted the query is obviously a … Continued

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Online Presence Management for Audiology & ENT Practices