SEO vs. PPC: What Are They?

You have two options when it comes to boosting traffic to your site: SEO (or “Search Engine Optimization”) and PPC (or “Pay per Click”). But what do these actually mean? All jokes aside, you really should know what these acronyms mean for your digital marketing campaigns. Let’s dive into each. Search Engine Optimization (SEO) Wikipedia defines … Continued

Where Are Your Customers When They Search?

Seems like an easy questions, but in reality it isn’t. We have a very mobile society. A commute of an hour or more to work isn’t unusual. It’s quite possible that your customer or potential customer is an hour or more from your location when they are searching for your services.  If your advertising isn’t … Continued

What Can Search Engine Advertising Do For You?

What is Search Engine Advertising? Search engine advertising (SEA), also known as Search Engine Marketing is the process of gaining traffic and visibility from search engines through paid efforts. Search Engine Marketing is a bit of a misnomer since marketing is typically the result of unpaid efforts. Advertising is typically the result of paid efforts. … Continued

What is Your Cost Per Lead?

Do you know what your cost per lead (CPL) is? And yes, you should know the answer to that question. The answer is a fundamental component of your overall marketing plan (and yes you should have one of those too.) When times are great we invariably get lazy, it’s human nature. When times aren’t so … Continued

What is Search Engine Marketing?

Search engine marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts. In years past SEM encompassed both paid and unpaid efforts. Overtime unpaid efforts have evolved into their own identity under the umbrella of search engine optimization (SEO). Search Marketing (SM) is fast becoming a phrase that encompasses … Continued

Understanding Pay Per Click (PPC)

What Is Pay Per Click (PPC) Marketing? PPC, or pay-per-click marketing, is a form of web advertising that allows companies to place advertisements in search results or elsewhere on the web, paying only when somebody clicks on an ad, rather than paying for impressions. Understanding Pay Per Click If you’ve been considering taking the plunge … Continued

Ranking in Google for the Next Town Over

Your business has reached page one and you’re doing everything you can to make sure it stays there. Now you’d like to take steps to reach page one for Google searches outside of your physical address location. For example…your office is located in Smithtown, PA and your ranking for Smithtown, PA is #1. Now you’d … Continued

Remarketing for Hearing Healthcare Professionals

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. For Example… You decide you need a new sweater.  You go online and either Google “sweater” or go directly to a website that you might have … Continued

Search Engine Marketing for Hearing Healthcare Practices

Marketing and advertising the sale of hearing aids has changed. More and more Audiologists and hearing healthcare professionals now market their practices via the Internet.  While not entirely abandoning traditional marketing strategies (yellow pages, newspapers, and direct mail) this new medium takes some getting used to. Search engine marketing for audiology and hearing healthcare practices … Continued

Top 10 Myths of Marketing Your Business Online

Here they are, the top 10 myths of marketing your business online. A social media ‘presence’ is great advertising. To do social media right, you need to be, for lack of a better word ‘social’.  Which means you need to encourage conversations and conversations go in both directions, from you to someone and from that … Continued

Get In Touch!

If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.


Online Presence Management for Audiology & ENT Practices