3 Ways to Get Around Any Objection in Sales

When was the last time you walked away from a client meeting with no deal? Losing a deal to a competitor is not always a negative situation, but seldom is it the desired outcome. If you could give one reason why your customer did not choose your service or product, what would it be? In most cases the … Continued

The Top Tactic All Successful Salespeople Use

In 1960, toymaker Harold von Braunhut created a product he felt certain would be his biggest hit to date–a dehydrated strain of brine shrimp that could be reanimated simply by adding water. He named his product Instant Life and waited for the dollars to roll in. The product flopped spectacularly. But Harold von Braunhut was … Continued

Why is Emotional Marketing So Important?

In the book “Twenty Ads That Shook the World,” James Twitchell writes about N.W. Ayer & Son, an advertising agency with a serious problem. One of their clients wanted to sell colorless rocks. These rocks were good for almost nothing except drill bits. What was even worse, the darn things last forever and are found … Continued

It’s Do or Die When It Comes to Following Digital Leads

For your small business, following up leads is everything, especially internet marketing leads. Digital marketing is a big shift for small business, but it’s a leap you need to make in order for your business to survive. Grant Cardone from Entrepreneur.com explains further below. Digital-media advertising is now bigger than national-TV advertising and is expected … Continued

3 Sales Strategies to Steer Your Buyer Away from Price

It may seem as though price is one of the largest factors when making sales, but, interestingly, studies show that the typical salesperson is a lot more concerned about price than the typical customer is. Yet new salespeople still seem to love to talk about price!  All that talking about price focuses your customer’s attention on it, … Continued

Are You Providing the Best Customer Service Possible?

Customer service is not just one separated sector of your business. Always remember that you are in business to serve your customer. Without them, you won’t be in business much longer. Being able and willing to deal with all kinds of customers. Having them walk away from an interaction satisfied, if not happy, should be your ultimate customer … Continued

Are ALL of Your Employees Selling?

For reasons that appear to be rooted in our sub-conscious, the phrase “to sell” or “selling” evokes a negative emotion. In an attempt to make it more palatable professionals refer to the process as “a consultation”, “an evaluation” or any number of other equally and occasionally interesting terms. If your objective is charity work, then … Continued

Are You Setting Your Business Apart?: Tips to Effectively Sell

What do you offer to your clients that make you stand out from your competitors? Now, are potential customers aware of this? If they’re not then you’re not effectively selling your product or services. If you don’t even know what makes you better than your competitors, then, let’s be honest, you need to figure it … Continued

Should You Under Promise & Over Deliver?

“Under promise and over deliver” is a common sales concept that most people have heard of but what does it really mean?  And is it something you should aspire to? As defined by McGraw-Hill, “under promise and over deliver” is a service strategy in which service providers strive for excellent customer service and satisfaction by doing more than they … Continued

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