How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing healthcare providers are failing to fully grasp how that’s impacting the hearing … Continued

Everything You Need to Know About TMC

What are Targeted Marketing Campaigns? Targeted Marketing Campaigns (TMC) are digital marketing campaigns designed to generate leads via the Internet. We use a combination of social media advertising and search engine advertising to generate a significant increase in new traffic to your site. More traffic means more leads. Target Marketing Campaigns will provide you with … Continued

Why is Emotional Marketing So Important?

In the book “Twenty Ads That Shook the World,” James Twitchell writes about N.W. Ayer & Son, an advertising agency with a serious problem. One of their clients wanted to sell colorless rocks. These rocks were good for almost nothing except drill bits. What was even worse, the darn things last forever and are found … Continued

10 Minutes to Achieving Your 2016 Business Goals

New year, new business goals! Whether it’s to gain new clients, expand into new territory, grow with new clients, and so on, I’m sure you have big plans. But how are you going to sell your business to new clients or in a new area? What do you offer or do to set your business … Continued

Are You Providing the Best Customer Service Possible?

Customer service is not just one separated sector of your business. Always remember that you are in business to serve your customer. Without them, you won’t be in business much longer. Being able and willing to deal with all kinds of customers. Having them walk away from an interaction satisfied, if not happy, should be your ultimate customer … Continued

How to Set Better Content Goals and Achieve Them

When I’m writing blogs every week, I learn new things all the time. While looking for an idea to write about this week, I stumbled upon a great article by Copyblogger about wide versus deep content. I’ve read a lot about creating content, but this article made me think about content in a whole new … Continued

Should You Under Promise & Over Deliver?

“Under promise and over deliver” is a common sales concept that most people have heard of but what does it really mean?  And is it something you should aspire to? As defined by McGraw-Hill, “under promise and over deliver” is a service strategy in which service providers strive for excellent customer service and satisfaction by doing more than they … Continued

Uncovering the Secrets of Persuasion

Jarome Adair writes for Copyblogger. While looking for inspiration for this week’s blog post, I stumbled on his article “9 Persuasion Lessions From a 4-Year-Old” and I couldn’t pass up reading it. His son Elijah is a persuasion genius and I think everyone would be surprised just how much they could learn from this little … Continued

Why Didn’t Your Ad Work?

You ran an ad and no one called.  You have no idea why.  Start with the most obvious reason… it lacks a call to action.  A call to action tells your audience what their next step should be once they land on your ad. Without a call to action, your audience has guess what their … Continued

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Online Presence Management for Audiology & ENT Practices