How to Set Better Content Goals and Achieve Them

When I’m writing blogs every week, I learn new things all the time. While looking for an idea to write about this week, I stumbled upon a great article by Copyblogger about wide versus deep content. I’ve read a lot about creating content, but this article made me think about content in a whole new … Continued

4 Myths About Marketing to Baby Boomers, Debunked

By the end of 2015, Americans 50 and older will represent 45% of the population and control approximately 70% of the wealth. But only 10% of marketing and 5% of advertising dollars are aimed at this sector. As marketers, we are missing out on a vital, untapped marketing that has the time, interest, and money … Continued

How Different Generations Consume Content Online

Every generation consumes content, but how differs dramatically from one generation to the next.  Ifran Ahmad of Digital Information World succinctly summarizes the differences.  He also created a host of great infographics that are worth a peek. What Resonates? As online audiences continue to grow and diversify, it’s essential for content marketers to understand what … Continued

What are Native Advertising and Hyperlocal Marketing?

Hyperlocal Marketing Hyperlocal marketing is a buzzword, so it is does not have a single, universally accepted definition. However, it usually refers to niche marketing. This can be a marketing campaign targeted to a certain region, such as Texas or the Southwest, or to a more specific target audience, such as shoppers in a certain … Continued

Viral Content vs Shared Content

Don’t waste time creating content with the intent of the content to go viral. The odds that your content will trend on Twitter, receive a million hits on YouTube or be shared thousands of times on Facebook are slim to none. Instead spend time creating content designed to be shared. What’s the difference between viral … Continued

Don’t Waste Time Creating Viral Content

Don’t waste time creating content with the intent of the content to go viral.  The odds that your content will trend on Twitter, receive a million hits on YouTube or be shared thousands of times on Facebook are slim to none.  Instead spend time creating content designed to be shared. What’s the difference between viral … Continued

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