How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing healthcare providers are failing to fully grasp how that’s impacting the hearing … Continued

Is the Person Answering Your Phone Costing You Money?

You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the business and can solve a problem? How many times … Continued

Content Marketing For Audiology

A blog can be defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. In the early days of blogging, people wrote blogs along the lines of a diary, a way to express their thoughts and feelings. The Role of the Blog … Continued

What to Do If You Get a Bad Review

Finding a bad online review is a good news/bad news scenario. Good news – you found it. Bad news – everyone else can find it too. Let’s go back to the good news.  There are a few scenarios to consider. You have an employee or company dedicated to monitoring your online reviews and you have … Continued

25 Things to Begin Now so Your Business Thrives in 2017

As the holidays approach, we all become stressed, and with that stress and let things fall by the wayside. Don’t drop the ball on your business this holiday season. Now is the time to get things on track for the new year. As 2016 winds down, it’s time to start planning for 2017. For business owners this … Continued

How Quality Content Affects Your SEO

In the world of SEO content is king, but not just any content.  According to Amit Singhal, a prominent Google software engineer, “Our site algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.” In other words, publish junk and watch your website become buried on Page 15 of … Continued

Everything You Need to Know About TMC

What are Targeted Marketing Campaigns? Targeted Marketing Campaigns (TMC) are digital marketing campaigns designed to generate leads via the Internet. We use a combination of social media advertising and search engine advertising to generate a significant increase in new traffic to your site. More traffic means more leads. Target Marketing Campaigns will provide you with … Continued

9 Ways Digital Marketing Improves Healthcare Campaigns

While digital marketing has become a mainstay in many different industries, healthcare has been hesitant to adopt digital strategies. But now that more and more medical professionals are seeing the advantages of digital healthcare marketing, many see that it’s high time to embrace a more digital direction. To show healthcare marketers the value of diving … Continued

3 Ways to Get Around Any Objection in Sales

When was the last time you walked away from a client meeting with no deal? Losing a deal to a competitor is not always a negative situation, but seldom is it the desired outcome. If you could give one reason why your customer did not choose your service or product, what would it be? In most cases the … Continued

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Online Presence Management for Audiology & ENT Practices