Time to Take a Vacation

It’s that time of year. People are taking a vacation, planning to take a vacation or thinking they should take a vacation. You need a break, everyone does. Time to recharge the batteries. 10 Reasons Why You Should Take A Vacation And remember, US workers get fewer vacation days than any other developed nation, it’s … Continued

Marketing to Baby Boomers

Born between 1946 and 1964, the Baby Boomers are 80 million strong. Yet despite their significant size and spending power, these high potential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort. In five years, 50 percent of the U.S. population will be 50+. … Continued

How Different Generations Consume Content Online

Every generation consumes content, but how differs dramatically from one generation to the next.  Ifran Ahmad of Digital Information World succinctly summarizes the differences.  He also created a host of great infographics that are worth a peek. What Resonates? As online audiences continue to grow and diversify, it’s essential for content marketers to understand what … Continued

Your Ad Needs a Call to Action

A call to action tells your audience what their next step should be once they land on your ad. Without a call to action, your audience has guess what their next step should be. Why leave it up to them? Call to Action Rules to Follow Choosing a Call to Action This is not the … Continued

What is Your Advertising Message?

In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Rarely is the actual product what you are selling whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a want or you’re selling a need. In essence, … Continued

Where Should You Advertise?

The question, “Where should I advertise.” comes up a lot. Everywhere is obviously an unachievable goal, even if you had the advertising and marketing budget of Proctor and Gamble. But everywhere is sort of the answer, at least in the beginning. Keeping in mind your budgetary restrictions, nothing should be eliminated from your advertising portfolio … Continued

Establishing an Advertising Budget

The advertising process starts with the same steps each time. What is my advertising budget? Where do I advertise? What is the message? What is the call to action? Sometimes the process is carefully planned and based on historical data that has been meticulously accumulated over years. Most of the time the process seems to … Continued

What are Native Advertising and Hyperlocal Marketing?

Hyperlocal Marketing Hyperlocal marketing is a buzzword, so it is does not have a single, universally accepted definition. However, it usually refers to niche marketing. This can be a marketing campaign targeted to a certain region, such as Texas or the Southwest, or to a more specific target audience, such as shoppers in a certain … Continued

Is Remarketing a Good Idea?

The image above was taken from my personal Facebook page shortly after I searched for a purse on Zappos. It’s quite simple really. Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range … Continued

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Online Presence Management for Audiology & ENT Practices