Nurturing a Lead is Required to Make a Sale

Times have changed.  Getting a lead is not easy and it is definitely pricier than in years past.  Nurturing the lead into an appointment is not easy either, but in the end it’s what will be required to keep your doors open. What is a Qualified Lead? A qualified lead is a prospect in your … Continued

23 Myths About Marketing to Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact. It’s easy to make assumptions about this demographic, that frankly … Continued

23 Myths About Marketing to Baby Boomers

If you Google the phrase “marketing to baby boomers” you will get 842,000 results. This is a topic that has been written about to the nth degree. While you may see the same points written about over and over, it doesn’t necessarily make them fact. It’s easy to make assumptions about this demographic, that frankly … Continued

How I Bought a Chandelier

And yes this has everything to do with buying and selling hearing aids. Times have changed. Consumers are buying en masse online and retail is feeling the effect. Read more in The Atlantic about the “Great Retail Apocalypse of 2017”.  Unfortunately, many hearing healthcare providers are failing to fully grasp how that’s impacting the hearing … Continued

Is the Person Answering Your Phone Costing You Money?

You’re hoping that your advertising and marketing efforts will make the phone ring. But what happens when it does? Who answers the phone? Do they know what to say? Do callers feel like someone on the other end cares that they called, is knowledgeable about the business and can solve a problem? How many times … Continued

Content Marketing For Audiology

A blog can be defined as a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis. In the early days of blogging, people wrote blogs along the lines of a diary, a way to express their thoughts and feelings. The Role of the Blog … Continued

What to Do If You Get a Bad Review

Finding a bad online review is a good news/bad news scenario. Good news – you found it. Bad news – everyone else can find it too. Let’s go back to the good news.  There are a few scenarios to consider. You have an employee or company dedicated to monitoring your online reviews and you have … Continued

25 Things to Begin Now so Your Business Thrives in 2017

As the holidays approach, we all become stressed, and with that stress and let things fall by the wayside. Don’t drop the ball on your business this holiday season. Now is the time to get things on track for the new year. As 2016 winds down, it’s time to start planning for 2017. For business owners this … Continued

How Quality Content Affects Your SEO

In the world of SEO content is king, but not just any content.  According to Amit Singhal, a prominent Google software engineer, “Our site algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.” In other words, publish junk and watch your website become buried on Page 15 of … Continued

Everything You Need to Know About TMC

What are Targeted Marketing Campaigns? Targeted Marketing Campaigns (TMC) are digital marketing campaigns designed to generate leads via the Internet. We use a combination of social media advertising and search engine advertising to generate a significant increase in new traffic to your site. More traffic means more leads. Target Marketing Campaigns will provide you with … Continued

Get In Touch!

If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.

877.962.3547


Online Presence Management for Audiology & ENT Practices