So you’re thinking of starting a blog of your own, but where do you begin? These five questions will help you critically think about the direction of your future blog and whether blogging is right for you.
1. Why are you starting a blog?
This seems to be the simplest question to ask, but it’s essential. Are you starting a blog to share your opinions? Do you want to drive more traffic to your website? Are you embarking on a new journey and want to document the experience? Want to reach your customers on a more personal level? The reason surrounding why you’re starting your blog will also come to shape the content, look, and feel of your blog. It’s important you know exactly why you want to start, so you can move forward in a direction that will lead you to your ultimate goal.
2. What’s your blog’s purpose?
Is it informative or meant for entertainment? Will you be blogging about a certain topic or a myriad of them? Determining your blog’s purpose will help you create relevant content and attract an audience. Which leads me to #3…
3. Who is your audience and what do they want to know?
What kind of traffic do you want to drive to your website? It is important to research who the audience is for the topic that you are writing about. How old are they? Where are they from? What do they enjoy? What do they want to know? If you are trying to connect with your customers, think of questions you are asked frequently. What would your fans or clients search for on Google? Knowing specifics about the audience you’d like to attract and the types of information they are looking for will help you cater your content toward them and help you grow your following.
4. What makes you so special?
What value can you add to your blog to entice people to visit again and again? How will you differentiate your blog from blogs of similar content (aka your competition)? Do some research on the competition. If there are already many popular blogs writing about the same thing, you may have a hard time growing your audience. If you want readers of these similar blogs to consider reading yours, you have to offer them something the competition does not. And you have to keep them coming back for more.
5. How much time can you put into your blog?
Are you prepared for the time commitment a blog requires? Remember, consistency is key. According to TrafficGenerationCafe, once you write 21-54 blog posts, blog traffic increases up to 30%. If you want regular readers, you have to post in a regular frequency with a consistently high level of quality. What’s your ideal posting frequency? Normally, a personal blog, blogs for SEO, and company blogs require only weekly or biweekly posts, but entertainment or news blogs require daily updates to keep up with the competition. You will have to balance content creation and blog promotion. In terms of content creation, quality always reigns over quantity. Be honest with yourself, do you have the time to create quality content on a regular basis and promote your blog? Are you willing the make the time? If you’re blogging for SEO purposes, would you be better to served to outsource your blog?
By answering these questions, you should have a comprehensive overview of what your blog can become. If you’re still nervous about blogging, check out this article of 45 Reasons to Blog. Good luck!