6 Easy Ways to Get Online Reviews

The past few weeks we’ve been discussing why online reviews are a critical part of your online marketing and SEO. What we haven’t talked about is how to get them. Enter this week’s blog! When you’re focusing on your online reviews, it’s easy to get caught up in one or two bad reviews you may … Continued

Do Online Reviews Affect SEO?

Customer reviews and ratings are essential items in the SEO’s tool belt, especially for optimizing local businesses. A Moz survey predicts that reviews make up almost 10% of how Google and other search engines decide to rank you. And it makes sense. Like I said in last week’s blog, search engines love reviews because consumers … Continued

SEO vs. PPC: What Are They?

You have two options when it comes to boosting traffic to your site: SEO (or “Search Engine Optimization”) and PPC (or “Pay per Click”). But what do these actually mean? All jokes aside, you really should know what these acronyms mean for your digital marketing campaigns. Let’s dive into each. Search Engine Optimization (SEO) Wikipedia defines … Continued

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