Can Small Businesses Benefit From Big Data?

Last week’s blog post about targeting your clients spoke a lot about using your data, but from where are you collecting this data to use when planning your marketing?  In a perfect world a multitude of data accumulated by other individuals would be at your fingertips. Your job would be to merely sift through the data choosing … Continued

Can You Predict When Exactly To Target Your Clients?

What if you could pinpoint the exact time when a client would want to buy your product or service, and be able to contact them at that very moment? Predictive targeting in the senior care continuum is the way to do this with seniors in the healthcare markets. Immersion Active writes about their studies in … Continued

Should You Under Promise & Over Deliver?

“Under promise and over deliver” is a common sales concept that most people have heard of but what does it really mean?  And is it something you should aspire to? As defined by McGraw-Hill, “under promise and over deliver” is a service strategy in which service providers strive for excellent customer service and satisfaction by doing more than they … Continued

The Easiest Way to Optimize Your Email Marketing

You’ve created what you think is the perfect promotional email, but you’ve gotten less than stellar results. Or maybe you’re getting fine results, but you want to take your email marketing to the next level…what do you do? Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with … Continued

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