How Should You Deal with Negative Online Reviews?

(Featured Image Source: Smoking Designers) Every day more and more people are turning to the internet for just about everything from buying a home to choosing their healthcare providers.  The good news is that your customers are telling people about their experiences with your business via online reviews.  Word of mouth always spreads much more quickly online than … Continued

Uncovering the Secrets of Persuasion

Jarome Adair writes for Copyblogger. While looking for inspiration for this week’s blog post, I stumbled on his article “9 Persuasion Lessions From a 4-Year-Old” and I couldn’t pass up reading it. His son Elijah is a persuasion genius and I think everyone would be surprised just how much they could learn from this little … Continued

Why Didn’t Your Ad Work?

You ran an ad and no one called.  You have no idea why.  Start with the most obvious reason… it lacks a call to action.  A call to action tells your audience what their next step should be once they land on your ad. Without a call to action, your audience has guess what their … Continued

Generating Baby Boomer Leads

Is developing a marketing approach to reach the mature markets really worth it for your brand or business? Does this seem like a potentially high cost, high effort or high risk exercise? Chances are that if you’re reading this, you already understand that baby boomers are viable – beyond viable – representing the lion’s share of … Continued

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Online Presence Management for Audiology & ENT Practices