Landing Page: What is it and why is it important?

What is a landing page? There are many definitions for a landing page. Wishpond defines it best when they say, “a landing page is a distinct page on your website that’s built for one single conversion objective.” A common misconception of landing pages is that a landing page and your website’s homepage are the same … Continued

What Is An Ad Impression & Why Should You Care?

What is an ad impression? In simplest terms, an ad impression is an ad view and refers to the point at which an ad is viewed or displayed on a web page. The Interactive Advertising Bureau defines an ad impression as “a measurement of responses from an ad delivery system to an ad request from … Continued

How to Make Your Blog More Interesting

Something a lot of writers are worried about is boring their readers. With a blog about your line of work, this is an especially big concern. While researching this week’s topic, I found a fabulous article on Entrepreneur titled 21 Ways to Make Your Boring Trade Blog Interesting. Now, I’m not trying to say that … Continued

Why Should You Start a Business Blog?

Starting a blog for your business can be especially beneficial. It can drive traffic to your company’s website, create free PR for your business, and improve search engine optimization (SEO). But you can also reap many personal benefits from starting a blog. Here are 5 reasons a blog is beneficial to your business AND you: … Continued

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Online Presence Management for Audiology & ENT Practices