Marketing to Baby Boomers

Born between 1946 and 1964, the Baby Boomers are 80 million strong. Yet despite their significant size and spending power, these high potential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort. In five years, 50 percent of the U.S. population will be 50+. … Continued

How Different Generations Consume Content Online

Every generation consumes content, but how differs dramatically from one generation to the next.  Ifran Ahmad of Digital Information World succinctly summarizes the differences.  He also created a host of great infographics that are worth a peek. What Resonates? As online audiences continue to grow and diversify, it’s essential for content marketers to understand what … Continued

Your Ad Needs a Call to Action

A call to action tells your audience what their next step should be once they land on your ad. Without a call to action, your audience has guess what their next step should be. Why leave it up to them? Call to Action Rules to Follow Choosing a Call to Action This is not the … Continued

What is Your Advertising Message?

In other words what are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly. Rarely is the actual product what you are selling whether it’s a healthcare product, a vehicle or pretty much anything else. You’re selling a want or you’re selling a need. In essence, … Continued

Where Should You Advertise?

The question, “Where should I advertise.” comes up a lot. Everywhere is obviously an unachievable goal, even if you had the advertising and marketing budget of Proctor and Gamble. But everywhere is sort of the answer, at least in the beginning. Keeping in mind your budgetary restrictions, nothing should be eliminated from your advertising portfolio … Continued

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If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.


Online Presence Management for Audiology & ENT Practices