Establishing an Advertising Budget

The advertising process starts with the same steps each time. What is my advertising budget? Where do I advertise? What is the message? What is the call to action? Sometimes the process is carefully planned and based on historical data that has been meticulously accumulated over years. Most of the time the process seems to … Continued

What are Native Advertising and Hyperlocal Marketing?

Hyperlocal Marketing Hyperlocal marketing is a buzzword, so it is does not have a single, universally accepted definition. However, it usually refers to niche marketing. This can be a marketing campaign targeted to a certain region, such as Texas or the Southwest, or to a more specific target audience, such as shoppers in a certain … Continued

Is Remarketing a Good Idea?

The image above was taken from my personal Facebook page shortly after I searched for a purse on Zappos. It’s quite simple really. Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range … Continued

Where Are Your Customers When They Search?

Seems like an easy questions, but in reality it isn’t. We have a very mobile society. A commute of an hour or more to work isn’t unusual. It’s quite possible that your customer or potential customer is an hour or more from your location when they are searching for your services.  If your advertising isn’t … Continued

Get In Touch!

If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.


Online Presence Management for Audiology & ENT Practices