Advertising Guidelines to Remember

Advertising is a necessary evil. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~Author Unknown Here a few key points to keep in mind when planning your next ad campaign. Your campaign should generate leads The primary purpose of most … Continued

What Data Should Be Encrypted?

What is encryption? Encryption is the process of converting data to an unrecognizable or “encrypted” form. It is commonly used to protect sensitive information so that only authorized parties can view it. This includes files and storage devices, as well as data transferred over wireless networks and the Internet. Who requires encrypted data? Who does … Continued

Who’s Really Using Social Media?

You own a small to medium sized business and you’re using social media or you’re thinking about using social media.  Either way you’re probably wondering whether or not your demographic is using social media.  And if they are using social media which channel or channels do they prefer?  Should you be posting on Twitter, Instagram, … Continued

What is Social Media Advertising?

To better understand Social media advertising (SMA), it’s best to start by explaining Social media marketing (SMM). Social Media Marketing Social media marketing (SMM) is a form of Internet marketing (unpaid efforts) that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their … Continued

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