Planning Your Marketing? Follow the 80-20 Rule

It’s that time of year again. Time to step back and re-evaluate. Out with old, in with the new. But the problem is always the same. You can’t get rid of all the old stuff and replace all new stuff all at once. Instead, just focus on getting rid of the old. Now narrow the … Continued

What is Your Cost Per Lead?

Do you know what your cost per lead (CPL) is? And yes, you should know the answer to that question. The answer is a fundamental component of your overall marketing plan (and yes you should have one of those too.) When times are great we invariably get lazy, it’s human nature. When times aren’t so … Continued

Gift Giving is Marketing

It’s that time of year or is it? You’ve been busy, extremely busy. As a small business owner you not only handle or at a minimum oversee everything going on in your business you also have a personal life. And this time of year is extra crazy both personally and professionally. You’ve started to panic … Continued

Whose Marketing Data Do You Use?

Whose data are you going to use when planning your marketing?  In a perfect world a multitude of data accumulated by other individuals would be at your fingertips. Your job would be to merely sift through the data choosing the marketing pieces with the highest return on investment (ROI), determine a budget and make a … Continued

Marketing – Running Scared

Contrary to what you have been told, the sky is not falling. Hearing health care practice owners make more money today than they have at any other point in time. As an example, an audiologist in 1970 was lucky if they made more than the support staff. In 1970 an audiologist wasn’t even allowed to dispense … Continued

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Online Presence Management for Audiology & ENT Practices