Emotion in Advertising

In the book “Twenty Ads That Shook the World,” James Twitchell writes about N.W. Ayer & Son, an advertising agency with a serious problem.  One of their clients wanted to sell colorless rocks.  These rocks were good for almost nothing except drill bits.  What was even worse, the darn things last forever and are found … Continued

Advertising to a Niche Market

A niche market is the subset of the market on which a specific product is focusing. The market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it’s intended to impact. It is also a small market segment. (courtesy of … Continued

Measuring the Return on Investment of Your Website

“What kind of return on investment should a practice expect with the expense of maintaining a website?” For a great deal of your website, much like public relations (PR), the return on investment (ROI) is not easily quantified.  Metrics do exist, but for the most part they provide erroneous data. PR should tell a story, … Continued

Stop Paying for Directory Listings (Think SuperMedia)

SuperMedia and yellow pages are examples of directory listings.  Directory listings are links in general or niche directories. A directory listing generally has a link to a site called a title, which is followed by a text description. “YOU DO NOT NEED TO PAY TO BE FOUND IN THE MOST OFTEN USED DIRECTORY LISTINGS.” SuperMedia … Continued

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If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.


Online Presence Management for Audiology & ENT Practices