What Makes a Facebook Ad Effective?

There are literally millions of ways to create an ad for Facebook.  But creating a Facebook ad and creating an effective Facebook ad are two entirely different concepts.  And creating an effective ad for the “targeted demographic” adds an additional layer of complexity. Define Effective Typically the effectiveness of a Facebook ad is measured by … Continued

Facebook Ads, What You Need to Know

You’ve seen ads on Facebook and think you’d like to start to use them, but you aren’t sure where to begin.  We’ll walk you through how to create a Facebook ad. View the page you want to promote as an administrator. Choose “Build Audience” from the top right tool bar. Select “Create an Ad”. Select … Continued

Online Reviews in Healthcare…Something New?

Online reviews in healthcare are nothing new.  In 2004 Yelp founder Jeremy Stoppelman was a Harvard Business School student exploring ideas for promising startups when he caught the flu. His online search for a doctor eventually led to the creation of Yelp Inc. Both consumers and business owners have been slow to embrace the idea … Continued

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Online Presence Management for Audiology & ENT Practices