Why Social Media Will Level the Playing Field

This blog is important.  If you don’t have time to read it now, don’t bother with social media as a means of marketing your business until you do. If you’re still reading, then thank you for not being put off by the first sentence.  Advertising and Marketing are the lifeblood of your business and I … Continued

Why Search Engine Optimization (SEO) is a Dinosaur

Ok, SEO itself isn’t really a dinosaur, but the terminology is. Any so called SEO expert knows that great SEO is really just marketing in disguise. And to consider it anything else probably means they have no idea what they’re doing. Since online marketing is a relatively new form of marketing, it’s difficult for customers … Continued

Do You Really Know What You’re Selling?

Are you sure that you know what you’re selling?  Consumers will buy what they want long before they’ll buy what they need.  You need to learn to make a need, a want. Too often business owners get caught up in the day to day running of the business and become focused on selling their “product”. … Continued

Customer Service is Marketing

I’m asked frequently by clients, how they can do a better job of marketing their practice. Word of mouth, whether its spread traditionally or digitally generates business. Your patients are customers.  Hearing aids are expensive. Your customers experience should be more like Nordstrom’s and a lot less like Target.  I shop at both, I like … Continued

Exactly What is Inbound Marketing?

There are simply not enough hours in the day to do it all. If you don’t know what Inbound Marketing is, you’re not alone.  Practice owners are constantly bombarded by “the next best, greatest solution to all your business needs”. More often than not, these solutions are sold more on the basis of fear (do … Continued

Get In Touch!

If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.

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Online Presence Management for Audiology & ENT Practices