Why Goldman Sachs Will Fail

The crisis at Goldman Sachs is in full swing.  The fallout has yet to be measured.  There is a tremendous amount that can be learned from the crisis, Goldman’s response to the crisis and social media’s response to both. The origins of the crisis are easy to pinpoint.  Too many businesses fail to understand that … Continued

Do You Make Your Marketing Decisions Based on Fear?

Contrary to what you have been told, the sky is not falling and nothing is dying.  Hearing health care practice owners make more money today than they have at any other point in time.  As an example, an audiologist in 1970 was lucky if they made more than the support staff.  Heck, in 1970 an … Continued

What is Inbound Marketing and What Should I know About It?

No, you don’t need to be embarrassed that you don’t REALLY know what that means.  You have a laundry list of things to get done today (and yeah that probably includes doing the laundry.)  Who can begin to keep up with everything, especially in an industry that has exploded onto the marketplace within just the … Continued

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Online Presence Management for Audiology & ENT Practices