Understanding what's involved
Web design ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies. Web development includes programming sites, creating mobile versions or apps, and related activities. Security configuration is also important to ensure brand reliability online.
Blogging can promote a brand through consistent, interesting content generation associated with a particular brand. Blogging is also a quick way to respond to brand-related complaints and maintain a positive focus around a brand.
Blogs...the 5th most trusted source for accurate online information.
Search engine optimization is the use of keywords in a web site to increase its ranking and thus visibility in the organic listings of search engines.
96% of clicks on Google searches go to the 1rst - 4th search results
In other words, if you’re ranking #5 you might as well not be online at all.
Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media. 21 percent of Internet users consider online advertising to be the most relevant advertising system. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio.
Reputation management is the process of tracking actions and opinions, looking for positive and negative opinions about any particular service or product, and removing negative opinions (if any) and converting them into positive ones. Why care? 82% of consumers prior to buying a product or service will visit a review site.
Social media marketing
Social media marketing uses social media platforms to create and foster communities and relationships. Social media marketing is focused on creating content that attracts attention and encourages readers to share content with their social networks.
And yes, your demographic uses social media. 64% of those ages 50 to 64 and 48% of those 65 and older.
Out of all U.S. residents, 70% of them use at least one social networking site, and more than 50% use two or more.