The internet is chaotic.
Your online presence
shouldn’t be.

What is an online presence and why is it important?

Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.

Components

Understanding what's involved

design

Web Development

Web design ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies. Web development includes programming sites, creating mobile versions or apps, and related activities. Security configuration is also important to ensure brand reliability online.

blogging

Blogging

Blogging can promote a brand through consistent, interesting content generation associated with a particular brand. Blogging is also a quick way to respond to brand-related complaints and maintain a positive focus around a brand.

Blogs...the 5th most trusted source for accurate online information.

Read Our Blog
seo

SEO

Search engine optimization is the use of keywords in a web site to increase its ranking and thus visibility in the organic listings of search engines.

96% of clicks on Google searches go to the 1rst - 4th search results

In other words, if you’re ranking #5 you might as well not be online at all.

marketing

Internet advertising

Internet advertising targets users interested in relevant keywords and displays a text or image ad next to search results or within social media. 21 percent of Internet users consider online advertising to be the most relevant advertising system. Internet advertising has overtaken other traditional advertising media such as newspapers, magazines, and radio.

reviews

Reputation management

Reputation management is the process of tracking actions and opinions, looking for positive and negative opinions about any particular service or product, and removing negative opinions (if any) and converting them into positive ones. Why care? 82% of consumers prior to buying a product or service will visit a review site.

social

Social media marketing

Social media marketing uses social media platforms to create and foster communities and relationships. Social media marketing is focused on creating content that attracts attention and encourages readers to share content with their social networks.

And yes, your demographic uses social media. 64% of those ages 50 to 64 and 48% of those 65 and older.

Out of all U.S. residents, 70% of them use at least one social networking site, and more than 50% use two or more.

Get In Touch!

If you’re like most people, you’d like to speak to a real person. You have questions you’d like to have answered and well, trepidation about the entire process of web design, online marketing, SEO and so on. We’re available by phone or by email to chat. Contact us today, at the very least we’ll provide some insight into the entire process, so that when you’re finally ready you’ll have a better idea of exactly what to expect.

877.962.3547


Online Presence Management for Audiology & ENT Practices